SDRs and BDRs calling SaaS buyers
Cold Call Opener Script for SaaS SDRs
Copy-paste 20-second SaaS cold call opener with permission hook, trigger line, and one diagnostic question.
Hi [Name], this is [You] with [Company]. Can I take 27 seconds to tell you why I called, then you decide if we keep talking? Reason I called [Company] specifically: I saw [trigger — hiring post, funding, new VP]. Most teams at that stage tell me [pain]. Quick question: how are your newest reps getting objection reps right now?
How to deliver it
- Personalize only the trigger line — templatize everything else.
- Smile on the permission line. It reads in your voice.
- Stop after the question. Silence is the tool.
Frequently asked questions
How long should the opener be?
Under 20 seconds and 50 words. Longer openers get interrupted before the question.
What if they say no to the 27 seconds?
Thank them, ask for a better time in one line, hang up. Forcing it burns the account.
How do I practice this?
Generate variants in the opener tool, then run them against the Pitchroom AI buyer.
Related scripts
Scripts are the start. Reps are the skill.
Run this script against an AI buyer who interrupts, objects, and scores you. Free.