Discovery Question Builder (SPIN)
Generate situation, problem, implication, and need-payoff questions for your deal. Stop pitching, start diagnosing.
Free, no signup needed. Runs 100% in your browser.
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How to use this tool
- Enter deal context and persona.
- Generate questions across SPIN stages.
- Copy the call plan and run it.
Frequently asked questions
Why do AEs skip discovery?
Because demoing feels productive and questioning feels slow. But undiscovered pain cannot close. The tool forces the ratio toward questions.
How many questions per call?
Ten to fifteen good ones beat thirty checklist items. One implication question that makes them pause is worth ten situation questions.
What do I do with the answers?
Play them back as their words in your proposal. Prospects believe their own diagnosis more than your pitch.
Related tools
Say it out loud before the real call
Reading helps. Practicing against an AI buyer who pushes back is what builds muscle memory. Try it free.