Win Rate and Close Rate Calculator
Turn wins, losses, and stage conversions into win rate, loss reasons mix, and required pipeline. Diagnose the funnel, not the feeling.
Free, no signup needed. Runs 100% in your browser.
Loading…
How to use this tool
- Enter wins, losses, and no-decisions.
- Add stage counts for conversion.
- See win rate and pipeline math.
Frequently asked questions
What is a good B2B win rate?
Twenty to thirty percent of qualified opportunities is typical for new business. Below 15 percent usually means qualification, not closing, is broken.
Should no-decisions count as losses?
Yes for planning. A stalled deal consumes the same slot as a lost one. Track them separately but include them in the denominator.
How do I improve win rate fastest?
Disqualify earlier. Win rate rises when bad fits exit in discovery instead of dying in proposal.
Related tools
Say it out loud before the real call
Reading helps. Practicing against an AI buyer who pushes back is what builds muscle memory. Try it free.