First 10 Customers Plan for Pre-Revenue Founders
Warm plus cold outreach math to ten paying customers: weekly targets, conversion assumptions, honest date.
Zero-to-ten is a conversations game, not a funnel game. Founders who plan it like a funnel (ads, landing pages, hoping) stall for months.
Enter your warm network and cold list below. The planner outputs weekly outreach targets and the honest week you hit ten.
Frequently asked questions
Cold or warm first?
Warm for the first 3 (testimonials, case material), then cold at volume. Warm teaches, cold scales.
What close rate is realistic?
Ten to twenty percent warm, two to five cold. Below that, the ICP or message is wrong.
When do I add paid channels?
After ten manual customers prove the message. Paid amplifies; it does not discover.
Related playbooks
Tools plan. Practice closes.
Run this playbook live against an AI buyer who pushes back. Free to try.