Follow-Up System for SDRs: From No-Reply to Booked
Five to eight touches across channels beats three emails and silence. Build bumps, value-adds, and the breakup here.
The average SDR sends two follow-ups and declares the lead dead. The data says meetings cluster around touches five through eight — the exact touches nobody sends.
This system writes each touch for you: the bump, the value-add, the multithread nudge, and the breakup that either revives or frees the slot.
Frequently asked questions
How many touches is too many?
Eight across two channels is professional. Twelve emails in one thread is pressure. Vary channel and angle.
Do breakup emails really work?
They revive 5 to 10 percent of dead threads — and free the other 90 percent from your guilt queue.
Call or email first?
Alternate by day. Channels multiply each other; sequences beat single-channel every time.
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