Pricing Page Teardown Checklist

Grade any pricing page on 10 buyer checks: anchor, popular badge, annual math, feature gates, FAQ, and trial clarity.

Free, no signup needed. Runs 100% in your browser.

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How to use this tool

  1. Open your pricing page.
  2. Check the 10 buyer boxes.
  3. Fix reds before buying traffic.

Frequently asked questions

What breaks most pricing pages?

No anchor, hidden annual math, and feature gates nobody understands. Buyers bounce to competitors instead of asking.

How do I use the teardown?

Check each of the 10 boxes against your page. Score under 70 means fix before spending on traffic.

Should I show prices at all?

For SMB and prosumer, yes. Enterprise can gate. Hidden prices cost you the deals that would have self-served.

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