SDRs and founders doing social outbound
LinkedIn DM Script (3 Lines, No Pitch-Slap)
Observation, reason, one 10-second question. The DM structure that earns replies instead of screenshots.
"Hi [Name] — saw [specific observation]. Most [their role] at that stage tell me [pain]. We built [one-line outcome]. Curious — [10-second question]?"
How to deliver it
- The observation must prove you looked. Generic openers get generic ignores.
- Three lines max on mobile. "See more" means you lost.
- Question answerable in 10 seconds. Homework questions get archived.
Frequently asked questions
Connect note or InMail?
Connect note first (300 chars forces discipline). InMail only with a trigger worth paying for.
Pitch in message two?
Only after a reply. Message two to silence reads as the pitch-slap they feared.
How many DMs per day?
Twenty quality beats fifty spray. LinkedIn limits punish spray anyway.
Related scripts
Scripts are the start. Reps are the skill.
Run this script against an AI buyer who interrupts, objects, and scores you. Free.