Pricing Page Check for Founders About to Buy Traffic
Grade your pricing page on 10 buyer checks before spending a dollar on ads. Under 70 means fix first.
Paid traffic to a confusing pricing page is a donation to Google. Buyers bounce to competitors instead of asking what your tiers mean.
Run the 10-point teardown below: anchor plan, annual math, feature gates, trial clarity, FAQ, and proof. Fix the reds, then spend.
Frequently asked questions
Should early startups show prices?
For SMB and prosumer, yes — hidden prices cost you self-serve deals. Enterprise can gate with a reason.
How many tiers?
Three, with one obvious choice. Five tiers is a comparison task buyers refuse.
Annual or monthly default?
Show both with honest math. Buyers compute it anyway; hiding it costs trust.
Related playbooks
Tools plan. Practice closes.
Run this playbook live against an AI buyer who pushes back. Free to try.